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Caring Marketing Solutions
Suite 100
254 South Grubb Street
Columbus, Ohio, USA 43215
Phone: 614-846-5528
Email:
paul@caringmarketing.com
Suite 100
254 South Grubb Street
Columbus, Ohio, USA 43215
Phone: 614-846-5528
Email:
paul@caringmarketing.com
Newspapers Still Get Attention and Drive Online Visits
Newspapers Get Two for One Readership
2007 Readers Per Copy - Daily Newspaper
2.128
2007 Readers Per Copy - Sunday Newspaper
2.477
Sources: Simmons Market Research Bureau (1994 -1997);
Mediamark Research Inc. (1998 - Present); SRDS Circulation
Prepared by NAA Business Analysis and Research Dept.
AND
Newspapers Spur Web Traffic
From EMarketer.com
APRIL 24, 2008
Newspapers are driving significant Web traffic and online search activity, according to an
October 2007 Clark, Martire & Bartolomeo study, sponsored by Google.
Among US newspaper readers who also use the Internet, 56% of respondents had either
purchased or researched a product seen in a newspaper in the past month.
Though there was overlap, 42% of respondents had purchased a product they had seen in a
newspaper within the past month and 44% had researched a product.
Of the 44% who researched a product, 67% went online to do so, 48% visited a store, 23%
asked a friend and 23% called a store.
Within the 67% who researched online, 47% went directly to a URL they saw in the
advertisement, while 31% went to a search engine and 22% visited a shopping site or
something else.
©2007 eMarketer Inc. All rights reserved
Newspapers Get Two for One Readership
2007 Readers Per Copy - Daily Newspaper
2.128
2007 Readers Per Copy - Sunday Newspaper
2.477
Sources: Simmons Market Research Bureau (1994 -1997);
Mediamark Research Inc. (1998 - Present); SRDS Circulation
Prepared by NAA Business Analysis and Research Dept.
AND
Newspapers Spur Web Traffic
From EMarketer.com
APRIL 24, 2008
Newspapers are driving significant Web traffic and online search activity, according to an
October 2007 Clark, Martire & Bartolomeo study, sponsored by Google.
Among US newspaper readers who also use the Internet, 56% of respondents had either
purchased or researched a product seen in a newspaper in the past month.
Though there was overlap, 42% of respondents had purchased a product they had seen in a
newspaper within the past month and 44% had researched a product.
Of the 44% who researched a product, 67% went online to do so, 48% visited a store, 23%
asked a friend and 23% called a store.
Within the 67% who researched online, 47% went directly to a URL they saw in the
advertisement, while 31% went to a search engine and 22% visited a shopping site or
something else.
©2007 eMarketer Inc. All rights reserved