Proofing and
Editing
Read work backwards. Start at the end and
follow the writing to its beginning. Our
minds often read what is assumed. By
proofing it backwards we can remove
personal bias.
Professional
Voices
Consider using professional talent when
creating radio spots. Professional talent
brings the ability to construct the image in
the “theater of the mind” and paints the
picture best suited for your message. It
may seem to cost more money to hire
professional talent, however in most cases
professional talent gets spots cut quickly
and on message more effectively than
friends and family.
Tips
Caring Marketing Solutions
Suite 100
254 South Grubb Street
Columbus, Ohio, USA 43215
Phone: 614-846-5528
Email:
paul@caringmarketing.com